Services
Six mandates.Four ways to work together.
Purpose-built for retailers optimising the full store estate, delivered end to end and hands-on.
Retail mandates · Six workstreams
Method first. Then the measured outcome.
- 01
Store mission and location segmentation
Segmentation by location and role
Classify the estate by location and role (high-performing, underperforming, mobility, neighbourhood and neighbourhood-plus-mobility formats), then define the customer missions each store must serve.
ImpactTurns a uniform network into mission-led stores: the backbone behind 300+ new store rollouts at Al Nahdi and format standards at Othaim and Ninja.
- 02
Store format and assortment clustering
Clustering by format and demand
Cluster stores by format and demand, then match assortment depth and breadth to each cluster's mission, sales velocity and margin contribution, rather than one range for every store.
ImpactLifts category sales and stock turnover: 1,000+ clustered planograms at Al Nahdi and up to 80% lower excess inventory at Whites & Kunooz.
- 03
Category role and strategy
Role by mission and cluster
Define each category's role by mission and cluster (destination, routine, convenience or impulse), setting the frame for space, range and pricing decisions across the estate.
ImpactAligns shelf space and range to how customers actually shop: +12% sales and +9% profitability at Othaim.
- 04
Pricing strategy
Benchmarking and scenario modelling
Build price and commission architecture benchmarked to market norms and aligned to category role, competitive position and margin targets, with scenario modelling to test elasticity and profitability.
ImpactProtects and expands margin: from tiered commission models (8% to 4% at ZeedLive) to Saudi-benchmarked pricing frameworks.
- 05
Macro and micro space planning
Quant Retail, Cubiscan, full SKU dimensioning
Reallocate space at macro level by category role and productivity, then optimise at micro level (shelf, fixture and planogram) using Quant Retail, Cubiscan and full SKU dimensioning.
ImpactConverts space data into gains: +12% sales, 18% inventory optimisation and planogram compliance across 400+ Othaim stores.
- 06
Merchandising, planograms and profit projections
Store-specific planograms with projections
Translate missions, categories and clusters into store-specific planograms and merchandising layouts, quantifying the upside with profit-growth projections before rollout.
ImpactMakes the value case explicit: store-by-store planograms with projected sales, inventory and profit outcomes.
How I engage · 4
Start small, or go all the way.
- 01
Diagnostic and opportunity assessment
A rapid review of space, assortment and category performance, delivering a quantified value case and a prioritised opportunity map.
- 02
Strategy and roadmap design
Multi-year transformation roadmaps for space planning, omnichannel expansion and new format or dark store concepts.
- 03
Function and capability build
Standing up in-house space planning functions, SOPs, governance, team structures, tools and training, so capability stays after I leave.
- 04
Embedded transformation leadership
Hands-on delivery leadership from feasibility through execution, aligning operations, supply chain, marketing and finance.
Ventures
Building a new business?
I take ventures from idea to investor-ready: business plans, feasibility studies, financial forecasts, pitch decks and funding cases, delivered in English and Arabic, with optional embedded execution support after launch.
Best suited to
Not sure which fits? Start with a conversation.
Tell me about your estate, your categories or your venture. I will tell you honestly whether and how I can help.