01 / 03
Abdullah Al Othaim Markets
Space planning transformation
A 400+ store grocery network making space and assortment decisions store by store, with no central governance or technology backbone.
Rehan Niazi
Strategy Consultant & Transformation Advisor
Jeddah / Riyadh · ---- GMT+3
I help retailers optimise the full store estate: store missions, category and assortment strategy, pricing, and planograms from macro to micro. Delivered end to end, hands-on, with my own team.
Store positions illustrative. Counts from the engagements.
Selected results
Retail transformation · 5
Abdullah Al Othaim Markets
Space planning transformation
+12%Sales
A 400+ store grocery network making space and assortment decisions store by store, with no central governance or technology backbone.
Established the retailer's first centralised space planning function, SOPs, planogram governance, approval workflows and dedicated macro and micro space specialist teams.
- +18%
- Inventory
- +9%
- Profitability
Store by storeFirst centralised space planning function Al Nahdi Medical Company
Space planning roadmap
+15%Revenue
A 600 store pharmacy leader in rapid expansion mode, with 300+ new locations and no scalable, long-term space planning model.
Developed a 5 year strategic space planning roadmap covering governance, category role and space strategy, and planogram development across the 600 store network.
- +50%
- Customer satisfaction
5 year strategic space planning roadmap1,000+ clustered planograms Tashelat Marketing Company
Assortment and space strategy
UpCategory sales
Undifferentiated store formats and fragmented assortments capping category productivity across the network.
Rebalanced category space allocation across the estate, lifting category sales and accelerating stock turnover.
- Up
- Stock turnover
Category space allocationRebalanced across the estate Whites & Kunooz Pharmacy
Space planning function build
60%Faster openings
No central space planning capability, slow store openings and excess inventory tying up working capital.
Classified stores by location role and mission and standardised new store layouts, fixture plans and opening planograms, compressing store opening timelines by 60%.
- 80% lower
- Excess inventory
- +20%
- Daily sales
Store opening timelines60% faster Ninja (Q-Commerce)
Small-format convenience and dark store strategy
2xSKU capacity
A fast-scaling operator of small-format, high-frequency convenience stores needing to double assortment without degrading pick speed or order accuracy.
Scaled assortment capacity from 10K to 20K SKUs through space-per-format modelling, store clustering and item-dimension profiling of 9,000+ SKUs.
- 67% faster
- Pickup time
- 30% lower
- Complaint rate
10K SKUs20K SKUs
Ventures · 4
Colorstale (Fashion Retail)
Business plan and investor readiness
6 wkInvestor-ready
A founder-run Saudi fashion boutique with strong product potential but stalled sales, pricing and inventory turnover, and no structured plan for growth or funding.
Delivered a full business audit, pricing model and 3 year financial forecast, alongside a marketing and sales strategy spanning e-commerce and pop-up channels, in a structured 6 week sprint.
- 30% to 50%
- Online mix
- 2.7x
- Year 3 revenue plan
6 week sprintInvestor-ready in 6 weeks · Online mix 30% to 50% ZeedLive (Luxury Marketplace App)
Business plan and investor pitch
SAR 4.6Mfunding case
A pre-launch live-auction marketplace for luxury goods, watches, jewellery, fashion and art, needing an investor-ready business case to fund product build and launch across KSA and the UAE.
Sized the market opportunity (EUR 320B TAM, USD 1B SAM) and structured the SAR 4.6M funding request with use of funds, go-to-market plan and pre and post launch execution roadmap.
- SAR 2.5M
- Year 1 revenue plan
- 3 tier
- Revenue model
EUR 320B TAM · USD 1B SAMSAR 4.6M funding request Vehicle Transportation Venture (Logistics)
Feasibility study and go or no-go decision
3.7 moPayback
Partners weighing a multi-million riyal investment in trailer-based vehicle logistics across Saudi Arabia, with no structured basis for an invest or walk away decision.
Delivered a clear GO recommendation with a phased rollout plan and risk mitigations: a 10 trailer hub-and-spoke fleet from Jeddah, breaking even at just 20 trips against 250 planned per month.
- 72%
- Gross margin
- 92%
- Safety margin
Payback 3.7 monthsBreaking even at 20 trips against 250 planned Wasm Al-Bayan (Real Estate Services)
Venture build and execution support
6 wkZero to launch
A legal-sector founder launching a property management company from zero, needing everything from business model to first-year execution.
Retained for 12 months of embedded execution support: recruitment, brand and digital launch, partnerships and deal closure against the Year 1 revenue plan.
- 12 months
- Execution retainer
- EN and AR
- Delivery
Zero to launch 6 weeksExecution retainer 12 months
Method · 6
01 / 06Foundation and data build
02 / 06Store missions and clustering
03 / 06Category roles and assortment
04 / 06Pricing strategy
05 / 06Macro and micro space and planogram
06 / 06Phased implementation
Clean the data and set the governance before any decision is made.
Classify the estate by location and role, then cluster by format and demand.
Give every category a role per cluster, then fit range depth and breadth to it.
Benchmark to market norms and test elasticity and margin by scenario.
Reallocate space by category role, then build the shelf, fixture and planogram.
Roll out store by store, with compliance tracked and capability handed over.
9,000+SKUs profiled, item by itemat Ninja →
1,000+clustered planogramsat Al Nahdi →
+12%sales from role-led spaceat Othaim →
8% → 4%a tiered commission modelat ZeedLive →
+18%inventory optimisationat Othaim →
400+stores under planogram complianceat Othaim →
Method · 6
01
Foundation and data build
Clean the data and set the governance before any decision is made.
9,000+SKUs profiled, item by itemat Ninja →
02
Store missions and clustering
Classify the estate by location and role, then cluster by format and demand.
1,000+clustered planogramsat Al Nahdi →
03
Category roles and assortment
Give every category a role per cluster, then fit range depth and breadth to it.
+12%sales from role-led spaceat Othaim →
04
Pricing strategy
Benchmark to market norms and test elasticity and margin by scenario.
8% → 4%a tiered commission modelat ZeedLive →
05
Macro and micro space and planogram
Reallocate space by category role, then build the shelf, fixture and planogram.
+18%inventory optimisationat Othaim →
06
Phased implementation
Roll out store by store, with compliance tracked and capability handed over.
400+stores under planogram complianceat Othaim →
Practice
01 / 02
Retail transformation
Purpose-built for retailers optimising the full store estate, delivered end to end and hands-on.
Grocery, pharmacy, convenience and q-commerce retailers with a growing store estate
Services · 4
- 01Store missions
- 02Category and assortment strategy
- 03Pricing
- 04Planograms, from macro to micro
02 / 02
Building a new business?
I take ventures from idea to investor-ready.
Founders who need an investor-ready plan or a go or no-go decision
Services · 4
- 01Business plans
- 02Feasibility studies
- 03Financial forecasts
- 04Pitch decks and funding cases
I lead and deliver every engagement hands-on with my own team, carrying the analysis to shelf-level execution rather than stopping at recommendations.
More about Rehan
- 15+years
- Delivering measurable commercial impact
- 2bases
- Jeddah / Riyadh
- 3languages
- English, Arabic, Urdu
- 5certificates
- NielsenIQ · FranklinCovey
Clients and brands served · 16
Trusted across Saudi retail and beyond.
01Othaim MarketsAramco02Al NahdiPanda03NinjaTotalEnergies04Whites05KunoozNIQ GfK06TashelatSalus07ColorstaleSahel Mart08ZeedLiveSpeedforce Digital09Wasm Al-Bayan
Let's discussyour next transformation.
Tell me about your estate, your categories or your venture. I will tell you honestly whether and how I can help.