About
An operatorturned consultant.
15+ years of delivering measurable commercial impact across grocery, pharmacy, convenience, multi-format retail, F&B and new ventures.
How I work
I lead and deliver every engagement hands-on with my own team, carrying the analysis to shelf-level execution rather than stopping at recommendations.
- 01
I design and execute enterprise-level strategies that transform operations, accelerate revenue and sharpen market competitiveness. My track record spans multi-million riyal transformations, from large-scale space optimisation to omnichannel and small-format retail expansion.
1,000+
Stores optimised
- 02
I align C-suite priorities with operational reality, combining deep category and assortment expertise with data-driven insight to deliver sustainable sales growth, better inventory efficiency and stronger margins. Then I build the in-house capability, governance and tools that outlast the engagement.
+12%
Sales uplift delivered
18%
Inventory efficiency
- 03
I co-founded Speedforce Digital Agency, which has delivered 70% client sales growth.
70%
Client sales growth
Core competencies · 6
- 01
Strategic space planning and optimisation
Enterprise-wide planning, governance and technology-led optimisation.
- 02
Retail strategy and category management
Assortment strategy, category growth and sales acceleration.
- 03
F&B and dark store concept creation
Scalable models for QSR, cloud kitchens and omnichannel retail.
- 04
Commercial growth and market expansion
Data-driven strategies for revenue and geographic growth.
- 05
Change management and transformation
Delivery of structural and operational change at scale.
- 06
Stakeholder engagement and board advisory
Partnering with executives to set and execute strategy.
Credentials · 5
2019
- NielsenIQSpaceman Academy Training
2020
- FranklinCoveyThe 5 Choices of Extraordinary Productivity
2021
- NielsenIQImpactful Space Management
- NielsenIQSpace Management Expert Series
- NielsenIQPractical Category Management
At a glance
15+years
Experience
Based inJeddah / Riyadh, Saudi Arabia
Languages · 3
- English
- Arabic
- Urdu
Tools · 4
- NIQ Spaceman
- Quant Retail
- Cubiscan
- Full SKU dimensioning
Sectors · 8
- Grocery
- Pharmacy
- Convenience
- Q-commerce
- Fashion
- F&B
- Logistics
- Real estate services
Let's discuss your next transformation.
Tell me about your estate, your categories or your venture. I will tell you honestly whether and how I can help.