Case studies · 9
Selected engagementsand the impact they made.
Each engagement pairs a clear challenge with what I did and the measured result. Open any row for the full story.
9 of 9 engagements
Retail transformation · 5
Abdullah Al Othaim Markets
Space planning transformation
+12%Sales
Challenge
A 400+ store grocery network making space and assortment decisions store by store, with no central governance or technology backbone.
What I did
- 01
Established the retailer's first centralised space planning function, SOPs, planogram governance, approval workflows and dedicated macro and micro space specialist teams.
- 02
Segmented the estate by store mission and format, then built assortment clusters and defined category roles, sales velocity and margin contribution for each cluster.
- 03
Led end-to-end deployment of Quant Retail and Cubiscan: dimensioned the full SKU base, reset macro category space and built store-level micro planograms with chain-wide planogram compliance.
- 04
Converted mission, category, assortment and pricing decisions into measurable sales, inventory and profitability gains.
Results
- +18%
- Inventory
- +9%
- Profitability
Store by storeFirst centralised space planning function - 01
Al Nahdi Medical Company
Space planning roadmap
+15%Revenue
Challenge
A 600 store pharmacy leader in rapid expansion mode, with 300+ new locations and no scalable, long-term space planning model.
What I did
- 01
Developed a 5 year strategic space planning roadmap covering governance, category role and space strategy, and planogram development across the 600 store network.
- 02
Segmented stores by catchment and mission and delivered 1,000+ clustered planograms, tailoring category roles, assortment depth and shelf layouts to each cluster and footprint.
- 03
Designed space and category plans for 300+ new pharmacies, including layouts, category adjacencies and fixture plans, enabling an aggressive expansion programme without sacrificing standards.
- 04
Embedded mission and cluster based planning into business as usual, lifting revenue and improving the in-store customer experience.
Results
- +50%
- Customer satisfaction
5 year strategic space planning roadmap1,000+ clustered planograms - 01
Tashelat Marketing Company
Assortment and space strategy
UpCategory sales
Challenge
Undifferentiated store formats and fragmented assortments capping category productivity across the network.
What I did
- 01
Executed network-wide store clustering and assortment rationalisation, matching range depth and breadth to actual demand by cluster and format.
- 02
Developed a category space allocation guide linking shelf space to sales, margin and days of supply, institutionalising space productivity rules for ongoing category decisions.
- 03
Rebalanced category space allocation across the estate, lifting category sales and accelerating stock turnover.
Results
- Up
- Stock turnover
Category space allocationRebalanced across the estate - 01
Whites & Kunooz Pharmacy
Space planning function build
60%Faster openings
Challenge
No central space planning capability, slow store openings and excess inventory tying up working capital.
What I did
- 01
Built the central space planning function from the ground up: team structure, SOPs, planogram standards and a defined new store mission, category and space process.
- 02
Classified stores by location role and mission and standardised new store layouts, fixture plans and opening planograms, compressing store opening timelines by 60%.
- 03
Rationalised assortment and pricing against real demand and shelf-holding power, cutting excess inventory by 80% while lifting daily sales by 20%.
Results
- 80% lower
- Excess inventory
- +20%
- Daily sales
Store opening timelines60% faster - 01
Ninja (Q-Commerce)
Small-format convenience and dark store strategy
2xSKU capacity
Challenge
A fast-scaling operator of small-format, high-frequency convenience stores needing to double assortment without degrading pick speed or order accuracy.
What I did
- 01
Designed the small-format layout strategy and mission-based, format-level capacity standards, defining space, bin and frozen-door requirements per format for rollouts across 10+ cities.
- 02
Scaled assortment capacity from 10K to 20K SKUs through space-per-format modelling, store clustering and item-dimension profiling of 9,000+ SKUs.
- 03
Re-engineered frozen category zoning with barcoded shelving and planograms across the Riyadh and Jeddah network, lifting pick accuracy and operational efficiency.
Results
- 67% faster
- Pickup time
- 30% lower
- Complaint rate
10K SKUs20K SKUs - 01
Ventures · 4
Colorstale (Fashion Retail)
Business plan and investor readiness
6 wkInvestor-ready
Challenge
A founder-run Saudi fashion boutique with strong product potential but stalled sales, pricing and inventory turnover, and no structured plan for growth or funding.
What I did
- 01
Delivered a full business audit, pricing model and 3 year financial forecast, alongside a marketing and sales strategy spanning e-commerce and pop-up channels, in a structured 6 week sprint.
- 02
Built the investor pitch for a SAR 150K raise and a 2026 to 2028 strategic roadmap: inventory liquidation, channel evolution from pop-up led to a 50/50 hybrid, and a VIP and digital growth engine.
Results
- 30% to 50%
- Online mix
- 2.7x
- Year 3 revenue plan
6 week sprintInvestor-ready in 6 weeks · Online mix 30% to 50% - 01
ZeedLive (Luxury Marketplace App)
Business plan and investor pitch
SAR 4.6Mfunding case
Challenge
A pre-launch live-auction marketplace for luxury goods, watches, jewellery, fashion and art, needing an investor-ready business case to fund product build and launch across KSA and the UAE.
What I did
- 01
Built the full business plan and pitch deck: tiered subscription and commission model (8% to 4%), revenue scenarios, and Year 1 revenue projections against SAR 1.3M operating costs.
- 02
Sized the market opportunity (EUR 320B TAM, USD 1B SAM) and structured the SAR 4.6M funding request with use of funds, go-to-market plan and pre and post launch execution roadmap.
Results
- SAR 2.5M
- Year 1 revenue plan
- 3 tier
- Revenue model
EUR 320B TAM · USD 1B SAMSAR 4.6M funding request - 01
Vehicle Transportation Venture (Logistics)
Feasibility study and go or no-go decision
3.7 moPayback
Challenge
Partners weighing a multi-million riyal investment in trailer-based vehicle logistics across Saudi Arabia, with no structured basis for an invest or walk away decision.
What I did
- 01
Built a full bilingual (English and Arabic) feasibility study: operating model, city-level assumptions for Jeddah, Riyadh and Najran, CAPEX and OPEX structure, pricing and revenue model, and 5 year scenario analysis.
- 02
Delivered a clear GO recommendation with a phased rollout plan and risk mitigations: a 10 trailer hub-and-spoke fleet from Jeddah, breaking even at just 20 trips against 250 planned per month.
Results
- 72%
- Gross margin
- 92%
- Safety margin
Payback 3.7 monthsBreaking even at 20 trips against 250 planned - 01
Wasm Al-Bayan (Real Estate Services)
Venture build and execution support
6 wkZero to launch
Challenge
A legal-sector founder launching a property management company from zero, needing everything from business model to first-year execution.
What I did
- 01
Designed the full company blueprint in a structured advisory sprint: service and revenue structure, pricing and commission framework benchmarked to Saudi market norms, market entry sequencing, lean organisational design, end-to-end client journey and governance controls, delivered in English and Arabic.
- 02
Retained for 12 months of embedded execution support: recruitment, brand and digital launch, partnerships and deal closure against the Year 1 revenue plan.
Results
- 12 months
- Execution retainer
- EN and AR
- Delivery
Zero to launch 6 weeksExecution retainer 12 months - 01
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